Since we’re covering advertisements, here’s another still
one. I am particularly interested in this one because it combines two of my
loves: electronics and music. This is an ad for the Samsung brand,
which I find interesting because it isn’t advertising for one product.
When you look at this, you can see the phones arranged in
such a way that it looks like the “sign of the horns.” This sign is usually
seen at rock concerts, so it makes the connection between the phones and music.
Also, by making the phones look like a hand, the company is saying something
along the lines of, “Buy our cell phones, and you will literally have awesome
music in your hands.” By showing different varieties of phones, Samsung is
saying that many of their phones are capable of playing music, giving the
consumer a choice of color and style. This gives the audience a sense of
freedom of expression. If you look at the lighting of the image, the blue light
surrounded by black in the background is similar to the setting at a rock
concert or at a performance of some sort. This is telling the audience that
they can use the phones to personally experience music just as if they were at a
concert. Also, if everything else didn’t give the message away enough, the text
on the bottom sums it all up: “Express your musical side.”
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